Beauty Brand Manager for a Day

Join us for Beauty Brand Manager for a Day, a hands-on workshop led by Jemma Poole, Beauty Brand Manager. Designed for VCE Business & Management students, this immersive session lifts the curtain on how beauty brands shape identity, connect with customers, and create campaigns that stand out. Students will learn the fundamentals of branding, target audiences and the role of the Brand Manager in bringing a product to life.

In small groups, students will develop their own mini beauty campaign and receive feedback directly from Jemma. With real-world insights, accessible marketing concepts and a creative, practical activity, this workshop gives learners a genuine taste of brand strategy and the fast-paced world of beauty marketing.

Students will also have the chance to hear about a “day in the life” in the beauty industry, the skills that matter in brand and marketing roles, and how Jemma’s own career journey led her to where she is today.

MEET YOUR MENTOR

Natasa Pitra-Grbić is LCI Melbourne’s Head of Business & Management and an award-winning fashion entrepreneur with more than 20 years’ experience across design, brand strategy and global production.

She has run her own label (PITRA), dressed high-profile clients, consulted for leading brands, and is widely recognised for her industry leadership. This year, Natasa was nominated for Young Entrepreneur of the Year, reflecting her impact in both creative business and education.