While all students generally start their Bachelor of Design Arts at the Academy thinking about their major study program, the degree is much broader and richer than just one major! One unit that really gives ADA students the potential to grow and engage themselves creatively is the Project Management subject. Read more about the experience final-year Graphic & Digital Design student Jesse Birthisel in this class, and how what started as just another subject evolved into a successful enterprise all in the name of supporting worthwhile charity, The Song Room! This illustrates how successful a great idea, in the hands of a group of super-creative students can be!
About Jesse & the Howdily Doodly Project
What started as a way to pass our Project Management class, quickly surpassed every and all expectations. We took the opportunity to do some good, and try to make a difference any way we could. For this we partnered with The Song Room, a not-for-profit organization helping disadvantaged children and communities through creativity. It was a perfect fit! Three mates using design for social change and thus Howdily Doodley was born. We now faced the problem, ‘what are we going to do and how are we going to do it’ after copious amounts of research and trusting those gut feelings we settled on producing limited edition enamel pins, embroidered patches, prints and stickers.
