Entrepreneurship (Creative Industries)
We're here to help!
Chat with our live agents, or leave your contact information and we'll get back to you.
About the Course
Blend creativity and innovation with strategic and entrepreneurial thinking, to learn a range of essential business skills that are internationally transferable.
Focus on applied business within the creative and cultural industries, with project-based learning guided by industry leaders, emphasising business acumen, strategic planning, branding, and international business.
CRICOS Course Code: 115058D
Opportunities
Purpose Built Facilities and Equipment
Access a range of facilities to help you succeed, such as:
- Independent and collaborative study spaces
- Meeting and presentation rooms
- Communal student lounge & kitchen
To encourage creativity and experimentation, our campus is designed to create a strong sense of belonging and a welcoming experience.
Acquire practical skills through hands-on experiences with industry-standard equipment, software, and technology.
Admissions Criteria
Local applicants
- Satisfactory completion of Australian Year 12, with an ATAR score of 60 (an ATAR score of 68 or above guarantees entry), or one of the equivalent qualifications as defined under minimum academic entry requirements.
Students must be 18+ years of age at commencement of course.
International applicants
- Satisfactory completion of Australian Year 12, with an ATAR score of 60 (an ATAR score of 68 or above guarantees entry), or one of the equivalent qualifications as defined under minimum academic entry requirements;
- Proof of English Language Proficiency (IELTS overall score of 6.0, with no skills band lower than 5.5 or equivalent like TOEFL, Pearson Test of English or CAE);
- A current Student visa to study in Australia. Australian visas are issued by the Department of Home Affairs;
- Overseas Student Health Cover (OSHC).
Students must be 18+ years of age at commencement of course.
List of Units
Trimester One
Entrepreneurship Fundamentals
Develop foundational knowledge in entrepreneurship, exploring the distinctions between entrepreneurship and business, and key elements such as risk management, problem-solving, and strategic alignment.
Design Thinking for Business
Understand entrepreneurs as problem solvers akin to designers, encouraging the application of design thinking in business to enhance innovation success rates.
Brand Strategy
Create a brand strategy for a new product, experience, or retail concept. Develop a Brand Tool Kit and explore promotional aspects that capture branding.
Social Trend Forecasting
Develop an understanding of how trends are forecast. Analyse, discuss, and develop concepts. Communicate insights by forecasting social and cultural impacts.
Trimester Two
Marketing Principles
Learn about the vital role of marketing in transforming innovative ideas and products into commercial success, emphasising the need for effective communication strategies.
Management Fundamentals
Explore the role of effective management in diverse business structures, applying your knowledge to current practices in creative sectors.
Managing Finance
Learn how to achieve favourable outcomes by effectively managing income, expenses, and investments.
Professional Practice & Systems
Gain specific insights into selected industry concentrations. Explore systems embedded into the industry relevant to their discipline from concept to consumer.
Trimester Three
Social Entrepreneurship Beyond Profit
Explore enterprises of the future that address global challenges, emphasising social entrepreneurship and responsible innovation within creative businesses.
People & Culture
Explore HR strategies and organisational culture in creative industries, covering talent and culture management, workforce planning, acquisition, retention, and future-proofing strategies.
Business Digital Disruption
Consider the impact of digital disruption on culture, market segments, industry processes, and products, providing you with insights into digital engagement and entrepreneurial approaches.
Elective 1
Design History and Culture
- Explore significant moments from the history of art and design, and interrogate the milestones and foundations that have shaped creative practice.
Design and Wellbeing
- Further design and artistic processes. Study and apply wellbeing in creativity through the lens of people, place, and product.
Workshop: Body
- Focus on adorning the body. Explore the importance of identity in art and design. Play with the translation of 3D to 2D. Explore soft materials and form.
Workshop: Image
- Learn the fundamentals of image capture via photography and film. These translate into contemporary digital display contexts, including popular social media applications.
Workshop: Message
- Explore and play with digital software (e.g., Adobe Illustrator). Develop product and brand identity constructs using bold and confident ideas.
Workshop: Space
- Focus on the environment and responsible innovation, learning to create and understand 3D spaces that connect, engage, challenge and disrupt.
Trimester Four
Global Entrepreneurship
Understand international business by delving into the distinctive realm of global entrepreneurship, addressing challenges, cultural nuances, and governance requirements.
Business Systems Supply Chain
Explore the integral role of supply and value chains in achieving business success, emphasising the need for leaders to comprehend the entire spectrum from product conception to customer engagement.
Project Management
Study the dynamic field of project management, focusing on developing and delivering new products, services, and infrastructure, while acquiring skills and knowledge in project initiation, planning, management, and evaluation.
Elective 2
Design History and Culture
- Explore significant moments from the history of art and design, and interrogate the milestones and foundations that have shaped creative practice.
Design and Wellbeing
- Further design and artistic processes. Study and apply wellbeing in creativity through the lens of people, place, and product.
Workshop: Body
- Focus on adorning the body. Explore the importance of identity in art and design. Play with the translation of 3D to 2D. Explore soft materials and form.
Workshop: Image
- Learn the fundamentals of image capture via photography and film. These translate into contemporary digital display contexts, including popular social media applications.
Workshop: Message
- Explore and play with digital software (e.g., Adobe Illustrator). Develop product and brand identity constructs using bold and confident ideas.
Workshop: Space
Focus on the environment and responsible innovation, learning to create and understand 3D spaces that connect, engage, challenge and disrupt.
Trimester Five
Start-up Lab - New Venture Creation
Learn to launch a new venture with support, mentorship, and resources, focussing on refining business ideas, creating viable plans, developing prototypes, and successfully launching start-ups.
Leadership & Management
Learn to apply leadership and management fundamentals across diverse businesses, focusing on leadership and management styles relevant to creative industries.
Business Principles
Undertake an entrepreneurial project that engages with the creative industries. Critically analyse business models, supply systems, and production methods. Develop ideas and opportunities to support design business growth.
Professional Placement 1
Further your practical design education in a professional practice placement.
Trimester Six
Business Innovation Lab
Apply acquired knowledge and tools to solve real-world entrepreneurship problems, developing and refining ideas from concept to reality, and creating innovative business strategies for sustainable solutions. Have your work assessed by an industry panel, convened to determine the final grade for this unit.
Personal & Professional Practice
Position yourself within your industry, investigate appropriate career pathways, prepare applications for roles in design and art organisations.
Professional Placement 2
Enhance your understanding of professional practice responsibilities and ethics, developing business and marketing skills through a placement that includes the creation of a business feasibility plan.
Tuition & Aid
LCI Melbourne is an Australian–Government accredited Institute Of Higher Education providing Australian Domestic students with access to FEE-HELP.
FEE-HELP is a loan scheme that assists eligible students to pay tuition fees.
We're here to help!
Chat with our live agents, or leave your contact information and we'll get back to you.
Get More Information
Speak with an advisor
Get your one-on-one appointment today!
Questions about programs, admissions or next steps? Want to book a campus tour? Our advisors are ready to provide personalized support. Book your one-on-one appointment today!