Entrepreneurship (Creative Industries)
About the Course
Blend creativity and innovation with strategic and entrepreneurial thinking, to learn a range of essential business skills that are internationally transferable.
Focus on applied business within the creative and cultural industries, with project-based learning guided by industry leaders, emphasising business acumen, strategic planning, branding, and international business.
Learning Outcomes
Knowledge
- K1: Graduates will be able to demonstrate an advanced knowledge of the context, concepts, and principles of business entrepreneurship for creative industries.
- K2: Graduates will be able to identify and explain the business industry standards and expectations for a range of creative industries.
Skills
- S1: Graduates will have broad cognitive skills to analyse and evaluate information, concepts and ideas aligned to entrepreneurship aligned to creative industries.
- S2: Graduates will have analytical and business skills to develop ideas appropriate for different outcomes and target markets for creative industries.
- S3: Graduates will have advanced analytical, verbal, and creative communication skills to present information in professional formats.
Application of knowledge and skills
- A1: Graduates will be able to apply their knowledge and skills through the practice of appropriate and effective ideas analysis and complex decision making with a commercial and entrepreneurial business focus to achieve viable solutions.
- A2: Graduates will be able to demonstrate and apply knowledge and skills through the identification and evaluation of effective entrepreneurial practices aligned to appropriate industry and client briefs.
- A3: Graduates will be able to apply their knowledge and skills to complex issues and scenarios with responsibility and accountability for their own professional practice and in collaboration with others within creative industries.
Profile
Successful entrepreneurs possess a unique combination of skills, including but not limited to:
Critical Thinking
The capacity to make informed decisions by analysing, questioning, and evaluating information.Digital Literacy
Master digital tools and technologies to effectively execute tasks and projects.Communication
The skill of effectively conveying information, ideas and thoughts to others through various channels and actively listening and understanding others.Problem Solving
The ability to identify, analyse and find effective solutions to complex problems or challenges.Teamwork
Communicate, listen, and achieve goals through collaboration.Research
The ability to conduct research, gather data and draw conclusions, effectively navigating challenges and making informed decisions.Adaptability
The capacity to adjust and thrive in changing circumstances, embracing new situations and approaches with flexibility.Ethical and Social Responsibility
The ability to make informed decisions that consider the impact of their work on individuals, communities, and the environment.Cultural Awareness
Understanding and respecting diverse perspectives, traditions and norms.Leadership
Inspiring and guiding others with vision, empathy, and strategic decision-making.
Career Prospects
Dive into thrilling domestic landscape, with a transglobal perspective!
Cultural and creative industries play an important role in Australia’s economy, growing to $122.3 billion in 2019–20.
The government, backing this momentum, champions initiatives like the Entrepreneurs' Programme and tax incentives for small businesses.
Embark on an exhilarating journey, in a thriving ecosystem.
Find out more at Creative Victoria.
Career Fields
- Brand Manager
- Entrepreneur
- Marketing Manager
- Communication Strategist
- Operations Manager
- Intrapreneur
- Design Strategist
- Sustainability Advisor/Manager
Diploma & Accreditation
LCI Melbourne's Bachelor's degree is accredited by TEQSA, meeting international recognition standards.
Vital details and provider information are provided.
Visit the National Register for LCI Melbourne's regulatory status.
- Provider Name: LCI Melbourne Pty Ltd (formerly Academy of Design Australia Pty Ltd)
- Trading Name: LCI Melbourne
- ABN: 97 585 592 579
- Provider Category: Institute Of Higher Education
- Provider ID: PRV12113
- CRICOS Provider Number: 02201G
- Head Office: 150 Oxford St, Collingwood, Vic 3066
Required Materials
Access to required texts will be provided by LCI Education at the beginning of each trimester. Any additional standard or student-licensed software required will be requested by mentors.
Required Software
- Digital device (Mac, PC, tablet)
- External hard drive (Mac/PC Compatible - 2T recommended)
- Microsoft Office Suite (or equivalent)
Opportunities
Purpose Built Facilities and Equipment
Access a range of facilities to help you succeed, such as:
- Independent and collaborative study spaces
- Meeting and presentation rooms
- Communal student lounge & kitchen
To encourage creativity and experimentation, our campus is designed to create a strong sense of belonging and a welcoming experience.
Acquire practical skills through hands-on experiences with industry-standard equipment, software, and technology.
Work Experience
Getting a job is integral to the LCI Melbourne experience.
Professional Practice units follow a unique educational model combining work opportunities and industry-aligned curriculum.
Participate in:
- Participate in professional practice projects
- Industry projects
- Exhibitions
- VIP events
Gain sought-after experience while you study.
Admissions Criteria
Local applicants
- Satisfactory completion of Australian Year 12, with an ATAR score of 60 (an ATAR score of 68 or above guarantees entry), or one of the equivalent qualifications as defined under minimum academic entry requirements.
Students must be 18+ years of age at commencement of course.
International applicants
- Satisfactory completion of Australian Year 12, with an ATAR score of 60 (an ATAR score of 68 or above guarantees entry), or one of the equivalent qualifications as defined under minimum academic entry requirements;
- Proof of English Language Proficiency (IELTS overall score of 6.0, with no skills band lower than 5.5 or equivalent like TOEFL, Pearson Test of English or CAE);
- A current Student visa to study in Australia. Australian visas are issued by the Department of Home Affairs;
- Overseas Student Health Cover (OSHC).
Students must be 18+ years of age at commencement of course.
Academic Dates
List of Units
Trimester One
Entrepreneurship Fundamentals
Develop foundational knowledge in entrepreneurship, exploring the distinctions between entrepreneurship and business, and key elements such as risk management, problem-solving, and strategic alignment.
Design Thinking for Business
Understand entrepreneurs as problem solvers akin to designers, encouraging the application of design thinking in business to enhance innovation success rates.
Brand Strategy
Create a brand strategy for a new product, experience, or retail concept. Develop a Brand Tool Kit and explore promotional aspects that capture branding.
Social Trend Forecasting
Develop an understanding of how trends are forecast. Analyse, discuss, and develop concepts. Communicate insights by forecasting social and cultural impacts.
Trimester Two
Marketing Principles
Learn about the vital role of marketing in transforming innovative ideas and products into commercial success, emphasising the need for effective communication strategies.
Management Fundamentals
Explore the role of effective management in diverse business structures, applying your knowledge to current practices in creative sectors.
Managing Finance
Learn how to achieve favourable outcomes by effectively managing income, expenses, and investments.
Professional Practice & Systems
Gain specific insights into selected industry concentrations. Explore systems embedded into the industry relevant to their discipline from concept to consumer.
Trimester Three
Social Entrepreneurship Beyond Profit
Explore enterprises of the future that address global challenges, emphasising social entrepreneurship and responsible innovation within creative businesses.
People & Culture
Explore HR strategies and organisational culture in creative industries, covering talent and culture management, workforce planning, acquisition, retention, and future-proofing strategies.
Business Digital Disruption
Consider the impact of digital disruption on culture, market segments, industry processes, and products, providing you with insights into digital engagement and entrepreneurial approaches.
Elective 1
Design History and Culture
- Explore significant moments from the history of art and design, and interrogate the milestones and foundations that have shaped creative practice.
Design and Wellbeing
- Further design and artistic processes. Study and apply wellbeing in creativity through the lens of people, place, and product.
Workshop: Body
- Focus on adorning the body. Explore the importance of identity in art and design. Play with the translation of 3D to 2D. Explore soft materials and form.
Workshop: Image
- Learn the fundamentals of image capture via photography and film. These translate into contemporary digital display contexts, including popular social media applications.
Workshop: Message
- Explore and play with digital software (e.g., Adobe Illustrator). Develop product and brand identity constructs using bold and confident ideas.
Workshop: Space
- Focus on the environment and responsible innovation, learning to create and understand 3D spaces that connect, engage, challenge and disrupt.
Trimester Four
Global Entrepreneurship
Understand international business by delving into the distinctive realm of global entrepreneurship, addressing challenges, cultural nuances, and governance requirements.
Business Systems Supply Chain
Explore the integral role of supply and value chains in achieving business success, emphasising the need for leaders to comprehend the entire spectrum from product conception to customer engagement.
Project Management
Study the dynamic field of project management, focusing on developing and delivering new products, services, and infrastructure, while acquiring skills and knowledge in project initiation, planning, management, and evaluation.
Elective 2
Design History and Culture
- Explore significant moments from the history of art and design, and interrogate the milestones and foundations that have shaped creative practice.
Design and Wellbeing
- Further design and artistic processes. Study and apply wellbeing in creativity through the lens of people, place, and product.
Workshop: Body
- Focus on adorning the body. Explore the importance of identity in art and design. Play with the translation of 3D to 2D. Explore soft materials and form.
Workshop: Image
- Learn the fundamentals of image capture via photography and film. These translate into contemporary digital display contexts, including popular social media applications.
Workshop: Message
- Explore and play with digital software (e.g., Adobe Illustrator). Develop product and brand identity constructs using bold and confident ideas.
Workshop: Space
Focus on the environment and responsible innovation, learning to create and understand 3D spaces that connect, engage, challenge and disrupt.
Trimester Five
Start-up Lab - New Venture Creation
Learn to launch a new venture with support, mentorship, and resources, focussing on refining business ideas, creating viable plans, developing prototypes, and successfully launching start-ups.
Leadership & Management
Learn to apply leadership and management fundamentals across diverse businesses, focusing on leadership and management styles relevant to creative industries.
Business Principles
Undertake an entrepreneurial project that engages with the creative industries. Critically analyse business models, supply systems, and production methods. Develop ideas and opportunities to support design business growth.
Professional Placement 1
Further your practical design education in a professional practice placement.
Trimester Six
Business Innovation Lab
Apply acquired knowledge and tools to solve real-world entrepreneurship problems, developing and refining ideas from concept to reality, and creating innovative business strategies for sustainable solutions. Have your work assessed by an industry panel, convened to determine the final grade for this unit.
Personal & Professional Practice
Position yourself within your industry, investigate appropriate career pathways, prepare applications for roles in design and art organisations.
Professional Placement 2
Enhance your understanding of professional practice responsibilities and ethics, developing business and marketing skills through a placement that includes the creation of a business feasibility plan.
Tuition & Aid
LCI Melbourne is an Australian–Government accredited Institute Of Higher Education providing Australian Domestic students with access to FEE-HELP.
FEE-HELP is a loan scheme that assists eligible students to pay tuition fees.
