Entrepreneurship (Creative Industries)

Trimester One

Entrepreneurship Fundamentals

Develop foundational knowledge in entrepreneurship, exploring the distinctions between entrepreneurship and business, and key elements such as risk management, problem-solving, and strategic alignment.

Design Thinking for Business

Understand entrepreneurs as problem solvers akin to designers, encouraging the application of design thinking in business to enhance innovation success rates.

Brand Strategy

Create a brand strategy for a new product, experience, or retail concept. Develop a Brand Tool Kit and explore promotional aspects that capture branding.

Social Trend Forecasting

Develop an understanding of how trends are forecast. Analyse, discuss, and develop concepts. Communicate insights by forecasting social and cultural impacts.

Trimester Two

Marketing Principles

Learn about the vital role of marketing in transforming innovative ideas and products into commercial success, emphasising the need for effective communication strategies.

Management Fundamentals

Explore the role of effective management in diverse business structures, applying your knowledge to current practices in creative sectors.

Managing Finance

Learn how to achieve favourable outcomes by effectively managing income, expenses, and investments.

Professional Practice & Systems

Gain specific insights into selected industry concentrations. Explore systems embedded into the industry relevant to their discipline from concept to consumer.

Trimester Three

Social Entrepreneurship Beyond Profit

Explore enterprises of the future that address global challenges, emphasising social entrepreneurship and responsible innovation within creative businesses.

People & Culture

Explore HR strategies and organisational culture in creative industries, covering talent and culture management, workforce planning, acquisition, retention, and future-proofing strategies.

Business Digital Disruption

Consider the impact of digital disruption on culture, market segments, industry processes, and products, providing you with insights into digital engagement and entrepreneurial approaches.

Elective 1

Design History and Culture

• Explore significant moments from the history of art and design, and interrogate the milestones and foundations that have shaped creative practice.

Design and Wellbeing

• Further design and artistic processes. Study and apply wellbeing in creativity through the lens of people, place, and product.

Workshop: Body

• Focus on adorning the body. Explore the importance of identity in art and design. Play with the translation of 3D to 2D. Explore soft materials and form.

Workshop: Image

• Learn the fundamentals of image capture via photography and film. These translate into contemporary digital display contexts, including popular social media applications.

Workshop: Message

• Explore and play with digital software (e.g., Adobe Illustrator). Develop product and brand identity constructs using bold and confident ideas.

Workshop: Space

• Focus on the environment and responsible innovation, learning to create and understand 3D spaces that connect, engage, challenge and disrupt.

Trimester Four

Global Entrepreneurship

Understand international business by delving into the distinctive realm of global entrepreneurship, addressing challenges, cultural nuances, and governance requirements.

Business Systems Supply Chain

Explore the integral role of supply and value chains in achieving business success, emphasising the need for leaders to comprehend the entire spectrum from product conception to customer engagement.

Project Management

Study the dynamic field of project management, focusing on developing and delivering new products, services, and infrastructure, while acquiring skills and knowledge in project initiation, planning, management, and evaluation.

Elective 2

Design History and Culture

• Explore significant moments from the history of art and design, and interrogate the milestones and foundations that have shaped creative practice.

Design and Wellbeing

• Further design and artistic processes. Study and apply wellbeing in creativity through the lens of people, place, and product.

Workshop: Body

• Focus on adorning the body. Explore the importance of identity in art and design. Play with the translation of 3D to 2D. Explore soft materials and form.

Workshop: Image

• Learn the fundamentals of image capture via photography and film. These translate into contemporary digital display contexts, including popular social media applications.

Workshop: Message

• Explore and play with digital software (e.g., Adobe Illustrator). Develop product and brand identity constructs using bold and confident ideas.

Workshop: Space

Focus on the environment and responsible innovation, learning to create and understand 3D spaces that connect, engage, challenge and disrupt.

Trimester Five

Start-up Lab - New Venture Creation

Learn to launch a new venture with support, mentorship, and resources, focussing on refining business ideas, creating viable plans, developing prototypes, and successfully launching start-ups.

Leadership & Management

Learn to apply leadership and management fundamentals across diverse businesses, focusing on leadership and management styles relevant to creative industries.

Business Principles

Undertake an entrepreneurial project that engages with the creative industries. Critically analyse business models, supply systems, and production methods. Develop ideas and opportunities to support design business growth.

Professional Placement 1

Further your practical design education in a professional practice placement.

Trimester Six

Business Innovation Lab

Apply acquired knowledge and tools to solve real-world entrepreneurship problems, developing and refining ideas from concept to reality, and creating innovative business strategies for sustainable solutions. Have your work assessed by an industry panel, convened to determine the final grade for this unit.

Personal & Professional Practice

Position yourself within your industry, investigate appropriate career pathways, prepare applications for roles in design and art organisations.

Professional Placement 2

Enhance your understanding of professional practice responsibilities and ethics, developing business and marketing skills through a placement that includes the creation of a business feasibility plan.