Freedom X LCI Next Generation Design Competition

Our design students have the opportunity to work with one of Australia’s leading furniture and homeware brands in an exclusive collaboration with Freedom and LCI Melbourne.
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Elegance in Bloom

Our design students are being offered the opportunity to work with one of Australia’s leading furniture and homeware brands in an exclusive collaboration with Freedom and LCI Melbourne.

Students created a product or idea to present to the Freedom team which may then be retailed and displayed in Freedom stores Australia-wide.

Final year students across all disciplines were given a brief to base their work on which would align with one of Freedom’s creative categories. These include visual merchandising and point of sale; surface design, textiles (cushions, throws, floor rugs and bedding); décor; lighting; prints; Freedom Kids range; merchandising and wrapping.

Creative Collaboration
Our mentors worked closely with each student to assist them with initial concepts, development of ideas and proposals to ensure they were prepared to explain their ideas to the Freedom team. Entrants pitched their concept to the Head of Design, National Marketing Manager and Visual Merchandising manager NZ.